Fitzco harnessed pizza joint Mellow Mushroom’s far out art style to create a celebration of customers and art. As the integrated producer for the Art of Mellow, I led the production of the sweepstakes program, website, and SMS notification system with partner MaxMedia, as well as Fitzco-produced static and motion content.

13 artists, 5,838 pieces of art, 2.5% lift in daily average online orders, 60MM impressions, 1042% return on ad spend, and over $900k in revenue.