Coca-Cola asked us to create one radio spot to announce that over 1,000 first and last names would be featured on Coke bottles for the summer.

The creative team came to me and asked if, instead, we could do over 1,000 songs - one for every name, but we still had stick to the radio budget.

Sure, why not?

First, I found the perfect partner, a crowd-sourcing music company Score-A-Score, the only company that could really pull this off.

It was Fitzco’s ultimate hustle showcase with a workload equivalent to several music houses over an entire year. I managed the entire production process, from creating Google Doc that automatically assigned and tracked overall songwriting progress, to crafting a workflow that handled internal, client approval, and QC, to developing an in-house custom animated video solution for every video (and of course versioning them all out myself in After Effects). I even had to write an automation script to take out individual AD-ID codes in the Coke system for every deliverable.

Spots ran on radio nationwide, and then became a viral sensation when they were all placed online on Coke’s Share a Coke website.

The 1,000 Name Celebration was one of the most awarded campaigns in the world in 2018. And all from a humble radio brief.

Cannes
-3X Silver (Radio + Audio, Brand Experience + Activation)
-3X Bronze (Brand Experience + Activation, Direct, Media)
-9X Shortlists

One Show
-2X Gold (Best In Category, Radio Custom Content)
-2X Silver (Innovation In Radio, Experiential Radio)
-1X Bronze (Craft Use Of Music)
-Merits (Mobile, Innov. In Social, Integrated, Craft)

D&AD
-2X Wood (Crafts For Advertising, Use Of Radio & Audio)

Clios
-1X Gold (Use of Music/Innovation)
-1X Silver (Audio Technique/Music)
-2X Bronze (Audio/Radio & Audio Technique)

ADC
-Silver (Innovation)

Radio Mercury
-Best In Show

NY Festivals
-1st Place (Music & Sound Design)

WAVE Festival (Brazil)
-Gold (Excellence In Radio)
-Gold (Radio - Drink Sector)
-Silver (Brand Experience)
-Bronze (Innovation In Radio)

ADDYs
-7X Gold + Best In Show

Creativity's Best Of, Webby Nominee & Honoree

Featured on:
Billboard, AdAge, Creativity-Online, Food & Wine, Design Taxi, PSFK, Food52, graffica, A Journal Of Music Things, and others.